网络符号消费主义影响下大学生精神生活透视与路径重塑
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教育部青年基金项目(编号:24YJC710062)


Analysis and Pathway Reconstruction of College Students’ Spiritual Life Under the Influence of Online Symbolic Consumerism
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    摘要:

    在资本逻辑与数智技术双重驱动下,网络符号消费主义通过符号价值操控、算法精准推送、情感绑定营销等机制深度渗透大学生精神生活,其核心特征表现为符号崇拜替代实质需求、虚拟认同消解现实价值、流量逻辑主导消费选择、符号能指崇拜扭曲价值认知,大学生精神生活陷入理想信念稀释的虚幻化、价值标准物质化的功利化、崇高追求消解的媚俗化、认知批判弱化的浅表化四重危机。追溯危机根源,一是大学生对符号消费的资本运作逻辑与意识形态本质解码失灵,陷入认知迷障;二是高校思政教育的批判话语滞后,难以形成有效引导;三是教育媒介对符号消费渗透的防御机制不力,传播效能不足;四是教育环境对符号消费蔓延的治理生态缺失,多方协同尚未形成合力。需构建"价值引领—渠道搭建—资源供给—制度保障"的系统性纠偏体系,通过马克思主义理论引领符号祛魅、技术赋能构建精准沟通引导渠道、打造多元化精神滋养载体、完善多方协同联动的制度保障体系,夯实大学生精神生活的价值根基,助力其精神生活健康丰盈发展。

    Abstract:

    Driven by capital logic and digital technology, online symbolic consumerism penetrates college students' spiritual lives through symbolic value manipulation, algorithmic targeting, and emotional marketing. The core features of this phenomenon can be embodied in the following aspects. That is, symbol worship has supplanted substantive needs, the virtual identity has dissolved real-world values, traffic logic has dominated consumption choices, and signifier worship has distorted value cognition. In this vein, this trend has engendered four spiritual crises among college students, namely the illusion resulted from diluted ideals, utilitarianism derived from materialized values, secularization caused by dissolved lofty pursuits, and superficiality stemmed from weakened critical cognition. It is noteworthy that there are four reasons that can account for these crises. Firstly, college students fails to decode the capital logic and ideological nature of symbolic consumption. Secondly,the critical discourse of ideological and political education is lagged behind, thus failing to guide college students effectively. Next, educational media have weak defense mechanisms against symbolic consumption penetration and lack communication effectiveness. Lastly, the governance for the spread of symbolic consumption is missed in the educational environment, and multi-party coordination has not yet formed a joint force. To address these issues, it is necessary to build a systematic corrective framework which may encompass value guidance, channel construction, resource supply, and institutional guarantee. This can be achieved by using Marxist theory to guide the disenchantment of symbols, leveraging technological empowerment to establish precise communication and guidance channels, creating diversified carriers for spiritual nourishment, and improving a multi-party collaborative institutional guarantee system. These measures will solidify the value foundation of college students' spiritual life and contribute to the healthy and abundant development of their inner mental life.

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沈佩翔,厉杰.网络符号消费主义影响下大学生精神生活透视与路径重塑[J].河北工程大学学报社会科学版,2026,(2):49-58

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  • 收稿日期:2025-10-16
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  • 在线发布日期: 2026-07-16
  • 出版日期: 2026-06-25
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